Know Your Current State
With more than 30 years of experience in conducting, analyzing and interpreting all phases and types of Marketing and Patient Research, the Kaizen Management Institute has the unique ability to link your tactical improvement initiatives with your Customer/Patient Satisfaction and Employee Evaluation results. The Kaizen Management Institute offers a wide variety of services to help you better understand your present situation and help your Teams better understand Root Causes and then develop and implement solutions that directly link to improved Customer/Patient value perceptions and outcomes, attitudinally as well as functionally!
Research Services
- Secondary Research can be conducted to provide information on industry benchmarks, trends, competitive activities and process initiatives.
- Benchmarking. We can review your current Customer/Patient Satisfaction Studies and other available research to ensure that everyone fully understands the issues at hand, their importance to Customer/Patients (Brand proposition, Value, CTQ), their relationship to Satisfaction, Loyalty and Advocacy among the target audiences to be addressed. We can also perform a custom, Brand "Drivers" & TOPS Forecasting analysis or other research study to determine the key drivers for success.
- Custom Research in the form of qualitative and/or quantitative research can be conducted to better understand your Value Proposition and uncover gaps in customer/patient information and/or to gather employee feedback to help identify potential barriers to success and opportunities for success.
Qualitative: -Ideal Experience Focus Groups or One-on-Ones are designed to get to the heart of what customers/patients are seeking. Rather than focusing on defects, we have found that focusing on positive benchmarks for success is a much more effective method for uncovering needs and expectations.Quantitative:-HPEDQ Organization Evaluation. Using our proprietary High Performance Enterprise Development Quotient (HPEDQ) survey, we can assess your organization's current state, through the eyes of your stakeholders, on a wide variety of organizational issues. The HPEDQ assessment results will reveal your organization's strengths and weaknesses to help in prioritizing internal and external improvement efforts. -Customer/Patient Studies. Targeted studies can be conducted to fully understand attitudes, perceptions and "drivers" of your organization, its Brands, products and services. These studies are designed to fully reveal your position in your marketplace, including: Share of Mind, Share of Purchase and Wallet, Positioning, Strengths and Weaknesses, Customer Satisfaction, Loyalty and Advocacy. These can be conducted on a pre and post basis or on-going to measure and track progress and sustainability.Call the Kaizen Management Institute today for more information.
(928) 951-0018 or
Charles Shillingburg at CLS@kaizenmi.com
If you don't know where you are going, you may not get there
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